Technical

Dresser

Antique Dresser

As you can guess from the name, this client was a re-sale shop of used furniture. Reference was our own antique dresser! It is also a nice example to three-quarter perspective with that vanishing point WAY off to the right.

Media: Adobe Illustrator

Agency: LKF Marketing

Client: Cort Instant Interiors, Second Time Around

ATA DC10

ATA Airlines DC10

Since it is very hard (and costly) to get a nice photo of a DC10, ATA opted to have an illustration done that would reproduce better at smaller and larger sizes. This piece was used in newspaper ads, as well as outdoor.

Media: Illustrator

Agency: LKF Marketing

Client: ATA Airlines

Hess Truck

Machined Automotive Parts

Hess Engineering was a manufacturer of parts that required straightening, forming, and spinning techniques. This illustration was done to show the collection of parts used in trucks and cars. These pieces were used on direct mail, brochures, and their website as an interactive education tool.

Media: Adobe Illustrator

Agency: LKF Marketing

Client: Hess Engineering

Page29

Assembly Instructions

A picture is worth a thousand words, and that’s what Expainers specializes in. I helped them create isometric exploded views for assembly instructions. Adobe Illustrator is a very versatile tool! It and can function like CAD software if you have the skills for three-dimensional modeling.

Media: Adobe Illustrator

Client: Explainers